Stratégie Digitale Génération de la Demande et programmes ABM-SEA

Published in French. Sign in and TEXFY shows the texts in English. Sign in

Location: Canton GE
Procuring office: Transport publics genevois (tpg)

Go to the official tender

Awarded directly

According to the simap publication. Values that are not given are deliberately missing here.

Awarded to

As published on simap.ch: winner and price (with or without VAT, as stated).

Award of 08.08.2025Direct award
- The Magic Pencil S.A., LausanneCHF 1’187’340.00 without VAT

Awards of this contracting authority

Justification

Règlement L 6.05.01, Article 15 al.3 lit f) et h) - Evolution de l'offre des tpg donc l'extension du périmètre et du champ d'action - Assurer une cohérence d'une vision globale et un partenariat stratégique - Valoriser l'expertise mobilité acquis lors du marché initial

AI summary

Pro

With Pro, an AI summarises this tender: services, requirements, conditions, dates and award criteria, with key figures, a timeline and the weighting, each with the literal quote from the publication.

This is how an AI summary is structured

In brief
Services
Requirements
Conditions
Dates
Award criteria

An example of the structure without content: no summary is stored for this tender yet.

What is being procured?

Scope of work

Stratégie Digitale Génération de la Demande et programmes ABM-SEA

Key facts, codes and options

Type of contract: Service
Trades: Not evident from the available publication data.
CPV: CPV 79340000 – Advertising and marketing services
Options: Not evident from the available publication data.
Variants: Not evident from the available publication data.
Partial offers: Not evident from the available publication data.

TEXFY assessment: Products, installations, quantities, technical specifications and exclusions are not structured fields of the publication. TEXFY does not analyse the free text on them: check the original text and the tender documents.

Market data for this service

From awards published on simap.ch, without rankings and without rating companies.

Comparable awards

Communication and design, canton of Geneva, last 12 months

5 awards, bids (median): 2.

Awards: Communication and design

Range of award prices

Communication and design, all of Switzerland, last 12 months

CHF 193’08810 % of the prices were lower

CHF 1’198’128Median: half were lower

CHF 14’896’18010 % of the prices were higher

8 out of 10 award prices were between CHF 193’088 and CHF 14’896’180.

From 51 published award prices in CHF from 12.11.2025 to 06.11.2026, with or without VAT, as published. A single contract can differ widely.

Official source

Go to the official tender

simap project number: 21476
Publication number: 21476-01
Covered by international agreements: Yes

Checked against simap: 11.11.2026, 08:08

Export

This is not an official publication. Only the data published on the platform www.simap.ch is authoritative. Dies ist keine amtliche Veröffentlichung. Massgebend sind die auf der Plattform www.simap.ch veröffentlichten Daten. Anyone who reuses this data complies with the conditions of simap.ch: terms, section 6.

More in the guide

Contract awards in Geneva: monthly reports

Report a data error

Is something on this page wrong, missing or badly translated? We check every report. We correct our own classification and translations ourselves; what simap publishes can only be changed by the contracting authority.