Omni-Channel Marketing Automation Lösung

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Location: All of Switzerland
Procuring office: Schweizerische Bundesbahnen SBB, Informatik Einkauf

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Awarded directly

According to the simap publication. Values that are not given are deliberately missing here.

Awarded to

As published on simap.ch: winner and price (with or without VAT, as stated).

Award of 06.05.2026Direct award4 bids
- BSI Business Systems Integration AG, BadenCHF 9’705’138.11 incl. VAT
- Rank 3 Adobe Systems Software Ireland Ltd. Software, Dublin/Irl, ZürichCHF 45’253’290.41
- Rank 3 Coforge GmbH, Frankfurt am MainEUR 12’720’369.94
Further ranks as published on simap.ch; sums and key figures count the first rank only.

Awards of this contracting authority

Justification

Das Angebot der erstplatzierten Zuschlagsempfängerin war insgesamt das Vorteilhafteste und hat am meisten Punkte erhalten. Ausschlaggebend war in erster Linie das Zuschlagskriterium «Qualität Produkt / Leistung» sowie in zweiter Linie das Zuschlagskriterium «Preis», bei welchen die Zuschlagsempfängerin jeweils eine hohe Punktzahl erreicht hat.

AI summary

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In brief
Services
Requirements
Conditions
Dates
Award criteria

An example of the structure without content: no summary is stored for this tender yet.

What is being procured?

Scope of work

Language of the publication

Ziel der Ausschreibung ist die Beschaffung einer Omni-Channel Marketing Automation Lösung als SaaS-Lösung, die es ermöglicht, Kundenkommunikation an Privat- und Geschäftskunden über verschiedene Kanäle auszuspielen und in die bestehende Systemlandschaft der SBB zu integrieren.

Der vollständige Beschaffungsgegenstand kann aus den Ausschreibungsunterlagen entnommen werden.

Key facts, codes and options

Type of contract: Service
Procedure: Selective procedure
Trades: Not evident from the available publication data.
CPV: CPV 72000000 – IT services: consulting, software development, Internet and support
Options: Not evident from the available publication data.
Variants: Not evident from the available publication data.
Partial offers: Not evident from the available publication data.

TEXFY assessment: Products, installations, quantities, technical specifications and exclusions are not structured fields of the publication. TEXFY does not analyse the free text on them: check the original text and the tender documents.

Market data for this service

From awards published on simap.ch, without rankings and without rating companies.

Comparable awards

IT services and operations, all of Switzerland, last 12 months

662 awards, bids (median): 6.

Awards: IT services and operations

Range of award prices

IT services and operations, all of Switzerland, last 12 months

CHF 96010 % of the prices were lower

CHF 1’120’962Median: half were lower

CHF 11’591’20810 % of the prices were higher

8 out of 10 award prices were between CHF 960 and CHF 11’591’208.

From 1’080 published award prices in CHF from 11.11.2025 to 09.11.2026, with or without VAT, as published. A single contract can differ widely.

Official source

Go to the official tender

simap project number: 36744
Publication number: 36744-01
Covered by international agreements: Yes

Checked against simap: 10.11.2026, 18:02

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